BLOG · 26 September 2026
Private label cosmetics in small batches: how to start your own brand
You have an idea for a cosmetic product, but you do not want to order thousands of units at once. Here is how to prepare a first product under your own brand.
Private label, white label or your own formula?
Private label involves developing a product for your brand, with decisions on its properties, formula and packaging. White label starts with an existing formula adapted for your brand after the necessary checks. If you already have a formula, custom filling may be an option.
Why start with a small batch?
A first batch can help you test the product and packaging before committing to a large inventory. At yourownlabel, enquiries start from 250 units. Feasibility still depends on the formula, packaging and process.
From concept to finished batch
We discuss the intended use and product type, then agree on samples or a trial batch, packaging, labels and quantity. Ingredients and packaging availability affect the timeline. Production starts once specifications, costs and timing are agreed.
Safety and costs
Cosmetic products require appropriate safety documentation and labelling. We can help coordinate the necessary work with specialist laboratories and qualified safety assessors. Costs depend on the formula, ingredients, packaging, testing, finish and batch size; a specific proposal needs your product details.
You do not need every answer yet. A first conversation can identify the right route for your product.
Discuss your product idea